Web Standards for Skeptics

or “Meaningful Communication on the Web”

Michael Montgomery

Montgomery Studios, Inc.

“Any sufficiently advanced technology
is indistinguishable from magic.”

Arthur C. Clarke

Who Are You?

“I don’t care about web standards.

I care about Communication, Community, Message, Readers, SEO, Fast pages, My friends, Web apps, Citizen journalism, Social media, and Helping others”

“Be conservative in what you do;
be liberal in what you accept from others.”

Jon Postel

Evolution of the Web

From Placelessness and the Advance of Micropublishing/
Image licensed under Creative Commons

Questions & Answers

(aka “Objections & Excuses”)

“Social media is king.”

Wrong.

“It works in browsers”

“It works in IE

“Search engines don’t care”

“Search engines don’t validate”

“...so they can’t hold it against me”

“They’re boxy and ugly”

“I don’t get it”

“Accessibility? We have no disabled users”

“My SEO guy says”

“But it’s a web application”

“What’s ‘semantic markup’?”

“Web Standards are too much work”

“Too many existing pages”

“Too many standards”

“They are a moving target”

“The ads don’t validate”

Some Principles of Web Standards

Some Benefits of Web Standards

(Remember the blockquote at the beginning?)

What’s next?

Resources

More Resources

Twitter is where Permission Marketing meets the Cluetrain Manifesto; you opt-in to a great conversation.”

Alex de Carvalho

“All I know is,
there’s this stuff called ‘web standards,’
and I want it.”

Michael Montgomery

Web Standards for Skeptics

Michael Montgomery

Montgomery Studios, Inc.