“Web Standards are too much work”
- Begin small.
“Too many existing pages”
- You’re already maintaining too many pages.
“It works in browsers”
- Mobile devices? Small screens?
“It works in IE”
- Would you tell 15% of customers to go elsewhere?
“Search engines don’t care”
- Yes, they do.
“Search engines don’t validate”
- They don’t care about their own SEO.
“...so they can’t hold it against me”
- Yes, they can.
“They’re boxy and ugly”
- Not any more.
“Too many standards”
- Choose.
“They are a moving target”
- Choose your target.
“I don’t get it”
- Hire someone who does.
“Accessibility? We have no disabled users”
- Search engines are blind.
“My SEO guy says”
- No comment.
“But it’s a web application”
- Hire a real programmer.
“The ads don’t validate”
- So?
“What’s ‘semantic markup’?”
- Meaningful content.
